Toys are regulated children's products, so safety testing, age grading and correct labelling decide whether a line can be sold at all. Sales are concentrated in the gift season, which means ordering, shipping and unsold-stock decisions are made months before customers buy.
Polish distributor of IT, consumer electronics, appliances and mobile products
Italian distributor of trading card games, gaming accessories and board games
Osaka exporter of Japanese stationery, daily goods and traditional crafts
Blackburn general merchandise wholesaler with no minimum order and dropship option
Designer, importer and wholesale distributor of toys, novelties and giftware
Polish IT and electronics distributor with a B2B wholesale platform and data feeds
Polish business-only electronics and appliance wholesaler with a free XML feed
Polish electronics and home appliance wholesaler with free XML files for online shops
UK wholesaler of baby, nursery and toy brands for registered retailers
Bulk general merchandise for nonprofits, schools and businesses, sold by the case
US wholesale distributor of games, trading cards and sports collectibles
Polish B2B wholesaler of toys, sport, home and pet goods with dropshipping
Cornwall-based trade-only wholesaler of gifts, homeware and licensed goods
US distributor of trading cards, games, miniatures and collectibles to stores
Vietnamese maker and exporter of wooden toys, kitchenware and kids furniture
Ipswich-based wholesaler of toys, novelties, party and seasonal goods by the carton
Santiago importer selling toys and plush at wholesale from small multiples
Polish toy wholesaler and importer offering dropshipping through XML files
German wooden and learning toy supplier with a B2B shop for dealers and resellers
Tokyo exporter of Japanese plush, stationery and character goods to retailers
Toys need to meet national or regional safety rules, and the main ones are well known. In the EU, toys must carry CE marking and meet the Toy Safety rules, with testing often done to the EN 71 standards. In the United States, children's products fall under the Consumer Product Safety Improvement Act, ASTM F963 and a Children's Product Certificate based on third-party testing. The UK and other markets have their own marking. Check the rules for your market, and ask for current test reports from an accredited laboratory, not only a generic certificate.
Points the rules commonly cover:
The gift season dominates, so orders for autumn and winter are usually placed well in advance and shipping delays can ruin the season. Toys tied to films, shows and trends can sell out and then become hard to move once the interest passes, so be cautious with large quantities of anything fashionable. Evergreen lines such as building sets, puzzles, board games and plush move through the year. Plan for markdowns on lines that miss the season.
Licensed character toys need proof that the supplier holds the right to produce and sell them. Counterfeit plush, figures and games are common, and they often fail safety tests too. Ask for licence documents or authorised distributor letters, and be suspicious of prices far below those of the official product. Selling fakes can mean seizure of stock and legal claims.
Toys arrive in display boxes, inner packs and master cartons, and many lines ship as assortments with a fixed mix of designs. A case pack might give you only some of the characters, so check the mix before ordering. Collectible and blind-box lines have random contents, which affects how you sell them. Large boxed games take a lot of storage and freight volume relative to their value.
Branded and licensed toys give lower margins because competitors see the same retail price, while own-brand or unbranded toys leave more room but need more explanation to sell. Returns are a cost, so ask how defective items are handled.
Toys must meet the EU toy safety rules and carry CE marking, with testing commonly done to EN 71. Check the rules for your market and ask for the supplier's test reports.
Ask for licence documents or confirmation from an authorised distributor. A price far below the usual retail level and poor print quality are warning signs.
Early, because production and shipping take time and popular lines sell out. Agree a final shipping date with the supplier in writing.
For children under three, small parts are a choking hazard and are tightly controlled. Make sure the age grading and warnings on the packaging match the product.
WholesalersCatalog currently lists 25 suppliers for this search. Each profile shows a Trust Score, so you can see what has been checked before you get in touch.
The largest groups are in Poland (6), United States (4), United Kingdom (4) and Czech Republic (2).
Among suppliers that publish a minimum order, the lowest is no minimum and the median is no minimum. Minimums can vary by product, so confirm them with the supplier.
6 suppliers here list dropshipping (24% of this page).
Check the company registration and street address, ask for trade references and start with a sample or small order. Be careful with suppliers who only accept untraceable payment methods. The Trust Score on each profile shows which of these signals we could confirm.
